Ring Tones for Women

Mobile phone companies are targeting different segments according to age group and gender. Companies are specifically targeting the female segment by introducing stylish and colorful mobile phones. Different mobile companies like Motorola and Sony Ericsson have launched a totally different range of mobile phones which are slick, colorful, and stylish.  Stores that sell the iPhone 3GS usually offer colored skins that are popular with girls. The companies know it is possible to get a good sale of stylish mobiles where women are more fashion conscious. Companies have also launched mobile phones with trendy colors of handset casing like metallic pink, purple, red etc. Such development indicates that companies are using different techniques to woo fashion conscious women. Ring tone industry is happy with such developments as it also means more potential customers for them.

In a recent study done in the U.K., it was found that approximately 60% women have accepted that it’s difficult for them to live without a mobile phone. Researchers have found that women mostly use their mobile for most basic purposes such as text messaging, receiving, and making calls. Despite strong marketing efforts of mobile phone companies to lure women into using value added services, most women still do not use mobile phone for such services. Reports have shown that approximately 60% women use picture messaging and approximately 50% women download ring tones on a regular basis. Women love to get attention and they are certainly enjoying the attention given to their needs by mobile companies. But companies should encourage females to use value added services of mobile phones to make more profits. It is not yet clear whether such efforts have meant more profit for mobile companies.

Researchers have been studying what kinds of ringtones would women buy or download. Studies have shown that ring tones downloaded by female segment mostly cater to their personal choice of music. Ring tones that they choose can be the music of the movies or TV shows they often watch. Or, they can have a ring tone, which is easily audible even at crowded places, such as shopping malls. It is found that women, who are hard-pressed for time and travel a lot, find mobile phone a convenient tool to socialize and remain in touch with their family members and friends. Such working women prefer a ring tone, which is as per their personal choice and not as per their personality. In all likelihood, it would be their favorite song or soundtrack of their favorite television programs.

There is another set of women with completely different preferences for ring tones. This segment is of young generation women, who are in college and may also be working in telephone answering services. This segment opts for a ring tone, which is stylish and suits their personality. Mobile phone and ring tone helps women make a style statement among their friends and colleagues. Mostly rock or hip hop kind of ring tone is universally accepted by this specific female segment. Reports also suggest that new ring tones for 4G devices will become popular among young females due to their freshness and originality. In any case, ringtones are very popular among females of today provided they reflect their taste, personality, or personal preferences.

Unlike traditional phone systems, a VoIP phone service by RingCentral is network-based and is hosted by a service provider. 

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